Veri madenciliği (Data Mining), büyük veri kümelerinde gizli bilgileri keşfetmek ve anlamak için kullanılan bir teknolojidir. Veri madenciliği, istatistiksel teknikleri, makine öğrenimi ve yapay zeka teknolojilerini kullanarak, büyük veri kümelerindeki kalıpları ve trendleri analiz eder. Bu teknoloji, işletmelerin müşteri davranışlarını anlamalarına ve pazarlama stratejilerini buna göre uyarlamalarına yardımcı olur.
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